Career Highlights

Overview

    Strategy, analysis, and execution are at the core of my work life. I am the Managing Partner of the foodtech startup, FreshFridge. We are bringing IoT technology to every day products such as food containers and refrigerators. Our goal: reduce food waste, improve health, make great products.

    I am a full-stack marketer: a marketing professional possessing a working knowledge of all of the modern marketing tactics from PPC and email marketing to social media and PR. I use that knowledge to create integrated growth strategies with actionable, measurable tactics. I have supervisory (7 DRs) and budgeting experience ($500K+ annual) as well.

Web & Social Media

  • TheSEF.org - 325%+ web traffic in first 6 months
  • TheSEF.org - 2000%+ social media engagment during same period.
  • RecognitionPRO.com - Co-Authored a whitepaper for CFO.com.
  • RecognitionPRO.com - 650%+ web traffic from 2012 to 2013.
  • RecognitionPRO.com - 325%+ in lead generation from 2012 to 2013.
  • RecognitionPRO.com - 200%+ customer growth from 2012 to 2013.

PR & Media Outreach

  • SEF - Secured $120k grant from Google for Adwords advertising.
  • SEF - Media coverage by LVB, NPR, Scranton Times, & Reading Eagle.
  • SEF - Grew paid attendence to Mid-Atlantic region’s largest sustainable energy conference by 40%.
  • Recognition PRO - Media coverage by EPBonline.com, LVB.com. Keystone Edge.
  • ReadySip - Media coverage by Android Authority, Gadgetify, NDTV and 4 others.
  • Firepype - Media coverage by Betanews.

Work Experience

Managing Partner/CEO
@FreshFridge

JAN 2017 - CURRENT

Manages all organization marketing, communication and public relations activities and materials at engineering startup, including:

  • fundraising
  • brand strategy
  • lead generation
  • website & social media
  • email & direct mail marketing
  • website analytics & testing
  • pr & event promotion

Senior Product Marketing Coordinator (Contract)
@Precise Visual Technologies/Borton-Lawson Engineering

MAR 2017 - JUN 2017

Managed the creation of all organization marketing, communication and public relations activities and materials at engineering startup, including:

  • brand management
  • lead generation
  • website & social media
  • email & direct mail marketing
  • website analytics & testing
  • pr & event promotion

Web Analytics Specialist
@Bethlehem Shared Services

APR 2016 - MAR 2017

Managed and reported all website activity for 10 million annual visitors across 5 web assets for $200 million retail company, including:

  • web analytics
  • adobe analytics, omniture, site catalyst
  • test & target
  • google analytics
  • behavioral analytics
  • pivot tables

Marketing Manager
@Sustainable Energy Fund

JAN 2014 - APR 2016

Managed all organization marketing, communication and public relations activities and materials at mission driven nonprofit, including:

  • brand management
  • lead generation
  • website & social media
  • email & direct mail marketing
  • print & conference materials
  • pr & event promotion

VP of Marketing & Technology
@Recognition PRO

JAN 2012 - JAN 2014

Served as lead marketer and technologist at HR Technology startup, implemented creative and technological efforts, including:

  • tested & developed product
  • created website & social media presence
  • developed email marketing content & channel
  • designed print & conference materials
  • executed pr outreach

Customer Service and Financial Services Manager
@Various

MAY 1999 - DEC 2011

Prior to branching out as a full time marketing and product manager, I spent over a decade developing management, motivation, personal selling and customer services skills. These formative years have provided me a fantastic foundation for reaching audiences and creating solutions. Some of the highlights from this time period include:

  • managed a team of seven
  • led region in sales for multiple sales periods
  • selected on multiple occassions to train new hires
  • created motivational tools for regular team meetings
  • selected as a part of a group to fix houses after Hurricane Katrina

Education

M.B.A. - Product Marketing Management
@DeSales University

JAN 2013 - DEC 2017

Currently working toward my MBA with a product marketing management focus. Classes include:

  • Marketing Management
  • Data Mining & Knowledge Management
  • Services Marketing
  • Organizational Management
  • Marketing Strategy
  • Buyer Behavior
  • Project Management

Analytics Academy
@Google

OCT 2013

Certified in Adwords and Analytics. Classes included:

  • Google Tag Manager Fundamentals
  • Mobile App Analytics Fundamentals
  • Ecommerce Analytics: From Data to Decisions
  • Google Analytics Platform Principles
  • Digital Analytics Fundamentals

B.S. Business - Marketing & Management
@The Pennsylvania State University

JAN 2006 - DEC 2009

Completed B.S.B with a focus on management and marketing. Classes included:

  • HR Management
  • Entreprenuership
  • Marketing
  • Ethics
  • Personal Selling

Interests

Social