Career Highlights

PR & Media Outreach

  • SEF - Secured $120k grant from Google for Adwords advertising.
  • SEF - Media coverage by LVB, NPR, Scranton Times, & Reading Eagle.
  • SEF - Grew paid attendence to Mid-Atlantic region’s largest sustainable energy conference by 40%.
  • Recognition PRO - Media coverage by EPBonline.com, LVB.com. Keystone Edge.
  • ReadySip - Media coverage by Android Authority, Gadgetify, NDTV and 4 others.
  • Firepype - Media coverage by Betanews.

Web & Social Media

  • TheSEF.org - 325%+ web traffic in first 6 months
  • TheSEF.org - 2000%+ social media engagment during same period.
  • RecognitionPRO.com - Co-Authored a whitepaper for CFO.com.
  • RecognitionPRO.com - 650%+ web traffic from 2012 to 2013.
  • RecognitionPRO.com - 325%+ in lead generation from 2012 to 2013.
  • RecognitionPRO.com - 200%+ customer growth from 2012 to 2013.

Work Experience

Marketing Manager
@Sustainable Energy Fund

JAN 2014 - CURRENT

Manages all organization marketing, communication and public relations activities and materials at mission driven nonprofit, including:

  • brand management
  • lead generation
  • website & social media
  • email & direct mail marketing
  • print & conference materials
  • pr & event promotion

VP of Marketing & Technology
@Recognition PRO

JAN 2012 - JAN 2014

#1 employee at HR tech startup. Served as lead marketer and technologist implementing creative and technological efforts, including:

  • tested & developed product
  • created website & social media presence
  • developed email marketing content & channel
  • designed print & conference materials
  • executed pr outreach

Customer Service and Financial Services Manager
@Various

MAY 1999 - DEC 2011

Prior to branching out as a full time marketing and product manager, I spent over a decade developing management, motivation, personal selling and customer services skills. These formative years have provided me a fantastic foundation for reaching audiences and creating solutions. Some of the highlights from this time period include:

  • managed a team of seven
  • led region in sales for multiple sales periods
  • selected on multiple occassions to train new hires
  • created motivational tools for regular team meetings
  • selected as a part of a group to fix houses after Hurricane Katrina

Education

M.B.A. - Product Marketing Management
@DeSales University

JAN 2013 - DEC 2016

Currently working toward my MBA with a product marketing management focus. Classes include:

  • Marketing Management
  • Data Mining & Knowledge Management
  • Financial & Managerial Accounting
  • Organizational Management
  • Marketing Strategy
  • Business & Society
  • Project Management

Analytics Academy
@Google

OCT 2013

Certified in Adwords and Analytics. Classes included:

  • Google Tag Manager Fundamentals
  • Mobile App Analytics Fundamentals
  • Ecommerce Analytics: From Data to Decisions
  • Google Analytics Platform Principles
  • Digital Analytics Fundamentals

B.S. Business - Marketing & Management
@The Pennsylvania State University

JAN 2006 - DEC 2009

Completed B.S.B with a focus on management and marketing. Classes included:

  • HR Management
  • Entreprenuership
  • Marketing
  • Ethics
  • Personal Selling

Interests

Social